Institutions
- · NME magazine is published by IPC Media, the UK’s biggest publisher of magazines and websites. NME was started in 1952 and was the top selling magazine during the 70’s.
- · Kerrang magazine has 29 years of heritage and is currently the biggest music magazine in the world.
Target Audience
- · NME magazine readers are usually 22-24 years old. 66% of readers are males and 34% are female, and 52% of it’s readers are full time workers. NME will usually feature a variety of more unheard bands to bring about some attention for them.
- · Kerrang magazine has a fan base of a mean age of 22, with 45% of that being female and the other 55% being male. The magazine will typically include rock bands since the audience are usually listeners of rock music.
Representation
- · NME magazine goes for a dark background with bright text and colourful images, which contrasts clearly and makes the text and images stand out very well. They usually contain a quick main title so it shows that the magazine will be quick but will contain all the information, which is perfect for their target audience of workers.
- · Kerrang magazine has gone for more of a duller approach as there’s a lot less bright colours. The main title is quick so that it’s fast to read and will attract younger people like their audience since they might not want to read through pages and pages about one thing. Although it’s quite an expensive magazine at £2.20, they usually include a variety of free gifts to make up for it.
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